Archive for the 'Publishers' Category

Audio Books: A New Horizon

The first book on tape I ever listened to was of Frank McCourt reading his memoir, Angela’s Ashes. I had a two-hour drive to Los Angeles and no doubt, my destination came too quickly. In addition to hearing his amazing story, Frank had a distinctive and compelling reading voice which simply made you want to listen to the entire book at once, but in reality that was not possible.

A few weeks ago, I was invited by a colleague to read my latest book, Writers and Their Notebooks for a reading marathon at The Recording for the Blind and Dyslexic in Santa Barbara. The small and efficient office was set up with a few recording booths and after signing in I was asked what I wanted to read. T.C. Boyle had just read there the day before and obviously the person checking me in did not know I was also an author. My friend stepped in (thankfully) and said, “She’s going to read her own work, of course.”

It was one of those honored moments when I felt proud to be a published author. I was equally honored to learn that soon my book would be made available to blind and learning disabled persons across the country. I had read sections of my book at book signings, but never entire chapters at a time.

I was handed a copy of my book which had been marked up with instructions on to how to read it out loud. My glass-enclosed booth faced another glass-enclosed cubicle occupied by a woman who would spot me and give hand signals telling me when to start and finish.

At the start of each page I was to announce ‘new page.’ When I forgot, she stopped the tape and rewound it for me to start over. After a few pages I got into the rhythm and, as difficult as it was, I had to resist the temptation to change or edit the words.

After reading for a while, I came to the beginning of a new page, looked up, but did not see the woman make any motions. I coughed to get her attention while watching her eyes following the lines on her copy of  my book. She stopped the recording and said, “Oh my gosh, I’m sorry, your voice was so hypnotic.”

There are not many times in a writer’s life when one gets that mushy feeling in the heart and I can safely say this was one of those times. I was delighted that my reading was seemingly as effective on this woman as Frank McCourt’s was on me. It made me want to donate more of my time to the worthy cause.

That night I came home to find a recent issue of Publisher’s Weekly which was highlighting, “Everything Audio.” One article of great interest to me was called, “Storytelling: Authors Reading Their Own Work,” by Adam Boretz. He made a few comments which really resonated with me. “The greatest challenge,” [of recording an audio book] said novelist Sam Lipsyte, “was being shut up in a booth with no sense of how things are really going. With an audience, you can tell if you are losing them, if they are falling asleep, laughing in the wrong places. But this was more of a floating-in-space deal.”

One author compared audio books to the southern tradition of oral storytelling. Other authors feel that reading their book out loud changes there perception of it and offers them new insights. Deepak Chopra who has  done many audio books says that reading his books out loud sometimes leads to new insights and ideas. It can also give the author ideas about where to edit in the book’s next revision.

Some writers claimed that it was important to get a good night’s sleep before the reading and make sure to also drink enough fluids. The funniest statement about doing audio recordings, however, was made by novelist Joshua Ferris who said, “I think the biggest lesson I learned is don’t drink sparkling water because it makes your stomach gurgle.” Now that’s something to remember!

AWP Recap

Dear Readers:

I recently attended the annual AWP conference which this year was held in Denver, Colorado. As usual, it was a stimulating conference, highlighted by the huge book fair and exhibit. Last Thursday I moderated a panel called, “Writing Biographies: Making Someone Else’s Story Your Own,” (panelists: Phillip Lopate, Honor Moore, Robert Root, Kim Stafford and Joy Castro). I was thrilled that the conference room we were given was filled to its capacity of 350 persons. I was also delighted that there were two Santa Barbara attendees – Paul Willis and Glenna Luschei. I thought the panel went as well as it could have gone.  I bow to my stellar panelists – you all shined and I thank you!

There were many highlights at this years’ event – Michael Chabon was a keynote speaker and he was hysterical. Although I have not read any of his books, he has inspired me to do so. On Saturday, writers from THE SUN Magazine gave a great reading featuring editor Sy Safransky and writers Steve Almond, Alison Luterman, Ellen Bass and Frances Lefkowitz. The stories made us laugh and cry—just what we want our readers to do. There were quite a few panels discussing the role and future of small presses, and others addressing the future of book publishing. Here’s a summary of one panel I attended which was moderated by Mary Gannon, the editorial director of Poets & Writers. The panelists included agents, editors and publishers. Mary did a fabulous moderating job and she and the panelists left me with many issues to They all gave me many thing to ponder, such as:

1)    The new technology (ebooks) will make readers out of those who are not readers.

2)    There will no longer be professional book reviewers, but the readers or actual buyers of the books will do the reviewing. Book promotion will be done via word of mouth, in the same way people spoke about books in the past—passed on to friends during lunch, coffee and in the same way independent store owners suggest books to their regular customers and book clubs.

3)    Nielsen’s BookScan which has been in place since late 2009, is a monitoring and analysis service which monitors English-language books by providing weekly point-of-sale data. It tracks about 75% of retail sales which includes chains, independent stores, discount stores and  internet retailers. This service now gives publishers the chance to see how many books of a particular title were sold, so if a big publisher is thinking of taking on an author who was published by a small press, they can tell exactly how many books were sold and if sales were low, they might decide not to take them on.

The way I look at it, this is good and bad news for authors, but either way, we are entering a new era in the book industry where not much is predictable except one thing and that is  that our  children’s children may not even know what a paperback novel is. In many ways I feel sorry for them, but in other ways I’m excited for them because the technology might inspire more people to read. I’m not sure this affects those in their 50s like me who has not yet used my Kindle which has been sitting on my desk now for two months. I thought it a good idea to get ‘with the program,’ and buy one, but somehow, I just cannot bring myself to use it. I grew up in libraries and the paper books are a part of my blood.

I’d love to hear how you feel about the book publishing industry—where you think it’s headed and how you feel about it. Please write into my comment section here.

Until next time,

Happy Reading!

Diana

Writing and Tooting Your Horn

Publishers used to be involved in both the editorial and marketing aspect of  most (if not every) books they  launched. These days, unless you are a New York Times bestselling author, publishers do little in the way of aggressive marketing, regardless of the size of the publishing house.

It has been said that authors must do their fair share of marketing. Most authors, myself included, would prefer to spend their time writing rather than promoting their books, but the truth of the matter is if we don’t do some marketing, our nearest and dearest friends, family and colleagues, may never know about our book.

I am lucky because years ago I had a small publishing company and therefore I understand some basic marketing techniques which over the years have become second nature to me. I have learned to do something much against my grain, which is to ‘toot my own horn.’

In the November 16th issue of Publisher’s Weekly there was an article called, “Blame it On The Rep: When An Author Has to Sell His Own Book.” The content of the article really hit home with me. I love the opening line, “Along with developing a patent for a cordless extension cord, being a writer was one of my life’s goals.” This is in alignment with my belief that most of us are writers not because we want to be one, but because we have to be one. It’s a passion that pulls us. Michael Spradlin, the author of the article, began his career as a publishing rep and then began writing his own books, a similar track to my own.

The biggest difference is that when I wrote my first book in the 1980s, The Internet was not a vital part of modern living like  it is today – but selling and reselling postal mailing lists was the best option for reaching an audience. I licked one too many stamps for envelopes announcing my latest book. These days, authors do not have any excuse not to market themselves. When Penny Sansevieri’s book, Red Hot Internet Publicity was released a couple of years ago – I devoured all her tips and ideas – something an author can do in the privacy of her home, without the risk of having doors slammed in her face. This new dimension to our profession is here to stay – whether our books are in book or kindle formSo all you writers out there, promise me when you finish reading this entry, you will change screens and announce to at least one person what you are working on or what is your next release! Don’t rely on others to do what is now your work.