Since seeing Eric Clapton live last week in Los Angeles, I have been thinking a lot about the artistic persona. First and foremost, I must say that I really enjoyed this concert, watching this amazing legend who I have admired since my adolescence. It was a delight to observe his relationship with his guitar. Surely that was the point of the concert, but what is interesting is that he did not seem to have much of a relationship with the others on stage, nor his audience. In fact, he only introduced one of his piano players and no one else. He uttered only six words after each song – “thank you, thank you, thank you,” and that was the extent of his interaction with the audience. There were no introductions, anecdotes or words of wisdom. We were enthusiastic, but I think we would have been even more so, had he shared an anecdote or two along with his songs or portrayed some of his performance personality. But he did not, except through the lyrics of his wonderful songs.
During the concert I wondered about Clapton’s persona. Persona is the character that an artist conveys to their audience and Clapton’s character was flat. Was he burned out during what might be his last world tour, I wondered. Eventually, I came to the conclusion that either he was very depressed (after all he did lose his son a few years back) or he might not have much personality, something I vaguely remember from the 1960s when I saw him during his years with the Cream.
The evening inspired me to think about the importance of persona for a writer doing a public reading and how important this may be for a fan club and/or book sales. We all know that there is a huge difference between writing and reading. Being and a good writer does not make one a good public reader, nor visa versa. But do our readers care? Will they still like our work even if they attend our readings and do not like how we read?
For me the answer is yes. I will still buy Clapton’s music, however, I am a less of a fan now than I was prior to last week’s concert. We are now living in an era when it is not enough for even a writer to just write. We have to be out there exposing who we are. Whether it is done on You-tube or at a bookstore, readings are part of a writer’s professional job description. Some might argue, that, in some cases, a bad reading could be counterproductive.
So how does the performance-shy writer compensate? Well, fortunately it’s the 21st century and there are many alternatives such as joining social network sites to maintain contact with readers and journalists. With each inane tweet we dream of being an A-list author or New York Times bestselling author, but the social networking still feels like a necessary evil. Some writers may even employ someone else to read their work—perhaps an actor, but I wonder how this affects book sales. Don’t our readers want to see our persona, even if it is weak?
I welcome your thoughts on this subject.


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